Richardson City Council received an update on the City’s plans to leverage and prepare for the 2026 FIFA World Cup, with staff outlining coordinated marketing, business engagement, and public safety efforts.
The City’s Convention and Visitors Bureau has launched a dedicated landing page highlighting places to stay, dine and explore, along with transportation and emergency information. Additional efforts include a digital “passport” program to drive visitors to local businesses, targeted online advertising, and community initiatives such as a regional cleanup challenge and environmental events tied to the tournament’s presence in North Texas.
Public safety officials reported ongoing coordination with regional, state and federal partners to ensure readiness, and the Richardson Police Department is participating in regional planning, intelligence sharing and mutual aid discussions to support safe operations throughout the month-long event.
Full presentation: Video
