The City of Richardson won 29 Best In Texas Kaliff Marketing Awards for Cottonwood Art Festival and Wildflower! Arts & Music Festival at the Texas Festivals & Events Association (TFEA) Conference held Nov. 12-19. The annual TFEA/Kaliff Marketing Awards program recognizes and encourages excellence in promotional campaigns and more than 530 entries were submitted for 60 categories.
“For more than 50 years, the City of Richardson has continued to create cultural, artistic and other signature events for the community to bring their families and friends to experience,” said Richardson Parks and Recreation Director Yvonne Falgout. “This award competition includes events across the State of Texas, and we’re proud to be named finalists and honored recipients for Cottonwood Art Festival and Wildflower! Arts & Music Festival. We look forward to celebrating these festivals in 2024 and appreciate the support of our sponsors, partners, staff and volunteers.”
Cottonwood Art Festival is a semi-annual juried art show held in May and October at Cottonwood Park. Ranked in the Top 10 Fine Art Events by Art Fair Source Book, Cottonwood also received the TFEA Award of Excellence in Festival and Event Promotion within the budget of $250,001-$750,000 for the following:
Gold – 1st Place
- Best Video Promotion
- Best Event Website
- Best Event/Organization E-Newsletter
- Best Facebook Site
- Best Instagram Site
- Best Single Newsletter Display Ad
- Best Promotional Photograph
- Best T-Shirt Design
- Best Festival/Event Merchandise
Silver – 2nd Place
- Best Event Program
- Best Promotional Poster
- Best Commemorative Poster
- Best Invitation
Bronze – 3rd Place
- Best Single Digital Social Ad
- Best Outdoor Billboard
“TFEA is proud to help all of our festivals and events in the state grow bigger and better, not only for the thousands of attendees and sponsors, but also, for the economic impact these festivals and events have in our local communities,” said Mary Margaret Campbell, former Chair of Texas Festivals & Events Association.
“Communities become known for the festivals and events they host,” said Kay Wolf, founding member of the Texas Festivals & Events Association.
Wildflower! Arts & Music Festival is held every May at Galatyn Park Urban Center and the three-day weekend includes five stages of entertainment for thousands of music fans to experience. The 2023 event received 14 Awards of Excellence in Festival and Event Promotion within the budget over $750,000 for the following:
Gold 1st Place
- Best Event Video Promotion
- Best Radio Promotion
- Best Event/Organization E-Newsletter
- Best Instagram Site
- Best Street Banner
- Best Onsite Décor
- Best Festival/Event Merchandise
Silver 2nd Place
- Best Commemorative Poster
Bronze 3rd Place
- Best Facebook Site
- Best Single Digital Social Ad
- Best Event Program
- Best Single Newspaper Display Ad
- Best Promotional Poster
- Best Promotional Photograph
About Cottonwood Art Festival
Celebrating 54 years, the semi-annual Cottonwood Art Festival is a juried show ranked among the Top 10 Fine Art Shows in the country. Local artists staged the first Festival at the scenic Cottonwood Park in Richardson, Texas in its humble beginnings in 1969. Cottonwood has since established itself as an internationally award-winning signature art event and become a tradition within the community. The Festival designed outreach programs as innovative tools to mentor students, designed to broaden the interest in visual arts beyond the art festival, and bring the art world into classrooms. www.cottonwoodartfestival.com.
About Wildflower! Arts & Music Festival
Wildflower! Arts & Music Festival began in 1993 and is produced by the City of Richardson Parks & Recreation Department. Follow Wildflower! Arts & Music Festival on social media with the official hashtag #WAMFEST24 or visit www.wildflowerfestival.com for more information.
