At Monday’s City Council meeting, City staff presented the second of three planned briefings for the Council regarding the Wildflower! Arts & Music Festival. Monday’s briefing included an overview of the festival’s recent attendance numbers and budget/revenue history, enhancements planned for the 2026 festival, results from the January 2026 WF! survey and a discussion about festival challenges.
The online survey, conducted over three weeks in January, received 1,855 completed responses representing a broad, multigenerational audience, with 60 percent of respondents being nonresidents. Survey topics included ticket price preferences, activity preferences, preferred music genres and factors that would increase likelihood for attendance.
Staff plan to gather data from the 2026 festival in May and present a third briefing to the Council in June.
Complete presentation: Video
